'Love Island’s Arielle Vandenberg Strips Down With Clean Essentials Brand Rel Beauty
While so many of us were baking bread or binge-watching just about everything in the Netflix catalog during the pandemic last year, actress and Love Island host Arielle Vandenberg worked hard on the foundations for her new clean beauty brand, Rel Beauty. "It is one of the hardest things I've ever done," she told PopCulture.com's Tania Hussain in an exclusive interview. "I faced so many challenges, but you just have to get through them and it will end up being okay."
Keeping it fresh with clean, natural and organic ingredients, the CEO and founder of Rel Beauty has always had a knack for creativity and imagination, as seen with her comedic offerings. But her latest ambitious venture is nothing to laugh about as it's fast becoming a sensation among shoppers and her more than 1.4 million fans. With a brand most perfectly aligned to her own modest values of beauty and self-love, Arielle reveals Rel Beauty is all about simplicity and the "most stripped-down you" possible. "[That's] the most beautiful you — that's how you were made, that's how you were created," she said. "You are so, beauty, like you, are beautiful and I want people to know how beautiful they are [with these products]."
Introducing No Duh, six new lip balms formulated with botanical, natural and vegan ingredients, the cruelty-free products are the perfect stocking stuffers this season, arriving in PCR and FSC packaging as Arielle's way to do her environmental part. Including a vegan beeswax blend with regeneratively sourced shea butter and other naturally derived oils to keep lips cushiony, conditioned, and soft as silk without any stickiness, the proactive #Arielle reveals her reason for making Rel Beauty was all about honing in on an opportunity. "I could not find the product that I made, so I made it," she said, adding how she's a "simple makeup person" despite being constantly glammed up in front of the camera. "Right now, obviously, I have mascara on and foundation and the things. But normally, and even right now — I don't wear that much makeup. Most of the time, I'm wearing some kind of chapstick with lipstick and that feels weird."
